Lucknow, UTTAR PRADESH / Bengaluru, KARNATAKA :
When Lucknow-based Sadaf Haseen designed her line of handbags under the brand Sajda in 2012 for the Bangalore Fashion Week, little did she know that this experiment would turn into a larger boutique Sajda, The Fashion House predominantly showcasing Chikankari craft. “I worked on the line of handbags till 2015. In 2016, I shifted to Bengaluru and decided that it was time to take the brand to the next level,” says Sadaf.
Under the brand, Sadaf curates exquisite traditional clothing and accessories from across India, and not just Lucknow. “We also stock ready-to-wear garments and fabrics with Gotta-Patti work (gold or silver ribbon and lace with intricate detailing) from Rajasthan, Bengal cotton saris and stoles from Kolkata and Benarasi saris,” explains Sadaf who threw open the doors of her boutique in February this year. “I personally handpick everything and there is nothing in our store that I wouldn’t want to wear myself,” says Sadaf, an alumni of NIFT, Kolkata.
Apart from traditional salwar sets and dresses, they also offer Banarasi, Chikankari and Phulkari dupattas.
Next, Sadaf plans to launch a line of her handbags called Azilea in June.
Rs 300 upwards. At Sector 1, HSR Layout. Details: 48522359
source: http://www.indulgexpress.com / Indulge – The New Indian Express / Home> Lifestyle / by Ayesha Tabassum / June 02nd, 2017