Hyderabad, TELANGANA:

Traveling is a major part of human life and it creates a major impact on the working class of society, especially working women’s face so many difficulties in travelling. Being independent is a point of pride for most people. The freedom to travel anywhere we want, regardless of access to public transit or close friends and family, is something that many of us take for granted. However, for those who are unable to drive, this independence can be limited, especially for women. 

The founder and CEO of “Unicorn for women by women” Arma Sahar, who is a final year data science student, informed us about the story of the establishment and achievements of his startup.

the challenges that women can face when it comes to transportation. When she moved from Adilabad to Hyderabad, Arma found herself reliant on her brothers for rides, which could be frustrating for both her and them due to their busy schedules. She also didn’t feel comfortable traveling alone, especially in autos which can be expensive. To address these issues, Arma founded Unicorn, a bike ride service run entirely by women. The service allows women to feel safe and comfortable while traveling and also gives them the independence and confidence to get around on their own. But after validating in the market Arma realised that more than 80% of the Women population didn’t know how to ride so they picked up the job opportunities offered by Unicorn and later they asked the girls if you are okay to learn and then drive later at Unicorn. 

That’s when they thought to start and focus on training and many other girls started showing interest in the training program as it was offered by women instructors and that’s when we realised that this is the need of the hour. But Arma’s vision for Unicorn goes beyond just providing a transportation service. She also wants to empower women by teaching them how to ride two-wheelers. To this end, Unicorn offers training programs to teach women how to ride, with the goal of giving them more freedom and mobility. “After completing our first batch, we discovered that women are very eager to learn how to ride a vehicle, and as a result of this eagerness, they were able to pick it up within a few days,” Arma said. “This made us the fastest training option in India, where we started teaching women only in 5 Days, without any prerequisites.”

Unicorn has already conducted several training batches in Mehdipatnam, Santosh Nagar, and Yakutpura and is now expanding to the Old City to reach more women in need of safe transportation. The company’s innovative solution is filling a crucial gap in the market and helping to make travel safer and more accessible for women in Hyderabad. But what sets Unicorn apart from other driving schools? Arma explains that the company is focused on empowering women, not just training them for their own benefit. This unique approach has already gained praise from many women in the city, and the company plans to continue growing and helping more women gain independence and confidence through transportation. “We strive to empower women, not just train them for their own benefit,” Arma said. To participate in the Unicorn training program, interested individuals must first register on the company’s website (www.myunicorn.in) and await confirmation. 
The company currently operates through its website and WhatsApp and assigns each participant to a cohort with a confirmation letter. With its innovative transportation solution and commitment to empowering women, Unicorn is changing the way women in Hyderabad travel and helping them achieve greater independence. But Unicorn’s support for women doesn’t stop there. 

Arma explained that the company’s website also creates connections between women who are capable drivers and those who are seeking transportation services. This allows women to make money while driving, Unicorn offers them the opportunity to find work and earn more than 25,000 per month. “We offer total support to women at every stage of their lives, from learning to drive to becoming a lady partner at our firm and partners,” Arma said. “We provide them with the choice of flexible driving hours so they can combine this career with their daily activities. Simply put, we act as their pillars of support.” Unicorn’s commitment to supporting women at every stage of their lives sets it apart from other driving schools and transportation services. By providing training, work opportunities, and flexible schedules, the company is helping women to achieve independence and empowering them to take control of their own lives.

Arma’s initiative is really appreciable for making women self-reliable in driving that creates a major impact on women’s independence over driving bikes. Moreover it also makes them financially strengthened, The advantages of having women as a part of the workforce are manifold. On a micro level, working women become financially independent and will have greater control over their own lives. This encourages women to stand against physical and emotional abuse, enabling them to handle social issues and pressures on their own. The families of working women are also able to enjoy a higher quality of living due to additional income. At the macro level, greater participation of women in the workforce is good for the overall economy. 

source: http://www.thehindustangazette.com / The Hindustan Gazette / Home> News> Education / by Abdul Sami / October 14th, 2023