Mangaluru, KARNATAKA / Dubai, UAE:
Ever since its release over a decade ago, Instagram has become a major part of the social media networks that almost all youngsters use every day. It’s a social media platform where people have either become overnight celebrities or outright brands thanks to their ever-growing following. Being an influencer on social networking sites has gone on to become a trend and one of the most desired leagues among the newer generations and has its own set of significance.
Fatima Abdulla is one such influencer and digital creator who has carved a name for herself while writing and vlogging about Lifestyles, Beauty, and Travel.
Based in UAE, Fatima hails from Mangaluru and was brought up in Qatar for a major part of her younger years. She is the daughter of Abdulla Moidin, (fondly known as Abdulla Monu) a businessman from Mangaluru and a community activist who has been residing in Doha, Qatar for over four decades now.
Before turning into an influencer, Fatima worked as an HR Supervisor for Qatar Airways for 10 years and quit working after she moved to Dubai with her husband Abdul Farveez, an IT Engineer in Dubai.
Fatima, who has over 70,000 followers on Instagram was awarded Hospitality Blogger of the Year 2021 UAE and was listed among the Top 100 Influencers in 2022 at the World live Streamers Conference. She was also nominated for the Hospitality Blogger of the Year Award for four consecutive years in 2020, 2021, 2022, and 2023.
Although Fatima says she has not undertaken any professional course or has never considered Influencing as a career, her collaboration with over 2000 restaurants and brands for lifestyle home, and beauty products speak for the influence she has over her followers.
“I never took any professional course or took influencing or blogging as my career, but I always shared about the places I eat locally or when I travel to other countries and whenever I shared my experience My audience loved and adored and valued my content and they highly engaged and I believed that my content always resonated well with my followers,” Fatima says.
“Eventually, I started enjoying sharing about the places that I visit with my kids, especially the experiences that are available like kid’s activities and other places and landmarks that I visit in the UAE. Then there was no looking back. I have collaborated with about 2000+ restaurants and 2000+ brands for lifestyle home, and beauty products.” She adds.
“I always loved food, exploring, and different, cuisines. I have traveled to 27 countries in Europe & Asia In every country, we make sure to try the local food and explore more about their cuisine, the taste & the ingredients. I also love traveling to places of history, the countryside. I love snow, so I make sure that every December I travel to a place where it snows.” She further adds.
Among the major brands she has collaborated includes Pond’s, Pears, Garnier, The Body Shop, Huda Beauty, Bioderma, Nivea, Johnson’s Baby, Maybelline, Vatika, Swiss Arabian, Emaar, Dubai Economy and Tourism, The Dubai Mall, Air Arabia, Ferrari World, IKEA, Panasonic, and others.
source: http://www.english.varthabharati.in / Vartha Bharati / Home> Karavali / by Vartha Bharati / January 17th, 2023