NEW DELHI :
The opening night of Amazon India Fashion Week SS 18 was celebrated by the collaboration of designer Nida Mahmood and Milind Soman’s active lifestyle brand. The collection was inspired by the rich culture, colours, textiles in their four distinct lines.
The ageless art of Ikat was also an inspiration for designer Nida. From indigo dyeing, printing techniques and Mughal patterns, the collection was a visual treat on the Day 1 of AIFW.
The silhouettes were inspired by women of India, keeping their comfort in mind for various forms of workout. Be it a dance class or running out in a gym, the outfits will cater to all. This genius collab with the fitness enthusiast Milind Soman brought together body positive image and inclusivity through the collection.
One of the main highlights of the collection was the first ever running sari, suitable for all Indian women of different shapes and sizes. Who would have that of that?
“With the launch of our running sari we now empower more women to get fit with their choice of silhouette”, said Milind Soman in a statement.
The clothes were made keeping in mind every person’s body requirement, empowering women to be fit with their choice of clothes. Made with 100% recycled plastic bottles, the collection is a treat for all fitness buffs.
source: http://www.timesofindia.indiatimes.com / The Times of India / News> Lifestyle> Fashion> Fashion Shows / TNN / October 13th, 2017