Tag Archives: Mahrukh Inayet

Mahrukh Inayet quits Times Now, starts school for anchors

Mahrukh-Inayet012MPos12mar2014

If you thought anchoring was just about sitting in front of the camera and talking, Studio Talk, a finishing school for those looking to make their career before the cameras, will prove differently to you. “A lot of youngsters believe that anchoring is not serious journalism and I want to break that myth. It’s time one understands that anchoring is impossible without knowledge,” said Mahrukh Inayet Rizvi, Course Director, Studio Talk, who recently resigned as senior editor (news) at Times Now.

Ms Inayet was part of the core team at Headlines Today, that helped set up the channel. From the TV Today group, she joined Times Now, again as part of the core team that set up the channel. Her 72-hrs non-stop reportage from outside the Taj Hotel during 26/11 earned her much acclaim and was appreciated as an example of unbiased coverage of the Mumbai terror strike. She has reported extensively on national politics with special focus on the Kashmir imbroglio.

From the breathlessness of breaking news to understanding the nuances of business and sports anchoring to the intricacies of entertainment and live events anchoring – Studio Talk aims to prepare the young journalists in all genres. ‘This programme is a must for anyone and everyone looking to work before the cameras in the television,” said Ms Inayet.

Ms Inayet believes that journalism schools teach you how to be a good journalist. But few teach what to do before the cameras and fewer prepare you for what to expect once the cameras start rolling. That’s exactly what Studio Talk aims to do- prepare and polish newbies with an intensive 14-day program on how to be a television anchor/presenter.

StudioTalkMPos12mar2014

The course is aimed at teaching youngsters how to anchor news, business, sports and entertainment stories. The course will have studio simulated environment and the students will be taught how to work in front of the cameras and connect to the audience, ‘either as an on-field reporter who has 60 seconds to connect to the viewer with his/her story or as an anchor who has to present the final product to the audience. The students will also be taught basic make up skills so that they don’t look washed out in front of the camera.’

“The camera is ruthless and does not allow you to rewind and press record the second time. Being on television is hard work. Anchors and presenters have to face all kinds of situations. From just one-line information on breaking news to anchoring in live situations,” Ms Inayet added.

And, Ms Inayet definitely knows what she is talking about, given her rise from a reporter to being among the senior most anchors at Times Now. It is this extensive experience that has allowed the former Times Now Senior Editor to develop perhaps the only such training program in the country.

While Ms Inayet, as the course director, will personally oversee the 14-day hands-on-training program, Studio Talk will also have some of the best names from the television industry such as Mandira Sawhney Lalwani, former presenter, Times Now, ESPN, Ten Sports & Star News; Prerana Thakur Desai, Producer, Aamir Khan Productions; Ragini Kumar, former sports anchor, Times Now; Mikhail K Vaswani Presenter, Neo Cricketer and Ameet Sawant, Producer & Director, 96 Karatz Productions as guest lecturers to share their experiences on topics like Inside A Television Newsroom, Teleprompter Training, Fundamentals Of News Anchoring, Handling ‘Breaking News’, On Field Reportage and other such relevant topics.

At the end of the 14-day course, the student will be awarded a certificate and a demo CD on completion of the workshop. “Earlier we could learn from our mistakes on the job. But now there is no time to make mistakes. The demo CD ensures that the recruiters realise that the person knows what in required to be in front of the TV,” concluded Ms Inayet.

source: http://www.mxmindia.com / Media Marketing More / Home / by Archita Wagle